OCEAN SAVAGE “UNTACKED” DROP

Following the development of HORSEFLY and HORSEFLY EXTENDED, UNTACKED marks the next evolution of my ongoing creative work with OCEAN SAVAGE. For the drop, I worked across Art Direction and Graphic Design, helping shape the collection and its wider visual world from garment through to campaign.
My role spanned clothing and print design, accessory graphics, poster and campaign design, social media content, and packaging. This included developing designs across pieces such as bandanas, headwear and garments, considering how individual graphic elements could work both independently and as part of a cohesive collection.
The project allowed me to work across multiple stages of a fashion drop, connecting product, graphic design and art direction to create a consistent visual world around the collection.

https://oceansavage.online