OCEAN SAVAGE “PONY CLUB” POP-UP

For OCEAN SAVAGE’s FW26 collection, PONY CLUB, I worked as Art Director and Graphic Designer across the creative development, campaign and New York Fashion Week event. Inspired by founder Ocean Savage’s childhood experiences of British Pony Club, the project reinterpreted traditional equestrian culture through the contemporary world of OCEAN SAVAGE, bringing British heritage into conversation with New York fashion and street culture.

My role spanned the wider visual direction and execution of the project, from graphics featured across the clothing to the identity and physical environment of the PONY CLUB event. This included graphic design, set design and props, photoshoot art direction, styling, image editing, motion graphics, AI-assisted design, packaging and gifting, event organisation and social media. I also designed the event’s physical and printed touchpoints, including large-scale graphics, posters, signage, window and mirror vinyls, membership lanyards, printed collateral and the event drinks menu.

Working across the collection, campaign and event allowed me to build a cohesive visual world around PONY CLUB, carrying the concept through clothing, imagery, physical space and the overall guest experience.