OCEAN SAVAGE “HORSEFLY” EXTENDED

Building on the visual world established for OCEAN SAVAGE’s FW25 “HORSEFLY” runway show, HORSEFLY EXTENDED continues and evolves the collection beyond the runway. The project expands on the original identity, carrying its distinctive visual language into a new series of garments, graphics, campaign imagery, and promotional material.

As Art Director and Graphic Designer, I led the creative direction across the extended collection, working across clothing print design, poster design, campaign visuals, and the overall art direction of the collection and photoshoot. This involved translating the HORSEFLY identity directly onto the garments, developing graphics and prints that became part of the clothing itself while maintaining a strong connection to the original runway concept.

The photoshoot brought these elements together, extending the world of HORSEFLY through styling, composition, location, and visual direction. The result is a continuation of the original collection that retains its identity while pushing its graphic language into new forms across fashion, photography, and campaign design.