OCEAN SAVAGE FW25 “HORSEFLY” RUNWAY
OCEAN SAVAGE’s FW25 runway show “HORSEFLY” debuted during New York Fashion Week, a bold and conceptual collection exploring transformation, instinct, and identity. I took on the dual role of Art Director and Graphic Designer, leading the creative direction across visual design, campaign materials, and runway presentation.I also had the privilege of being in New York for the show itself, experiencing the energy and atmosphere first-hand as the collection came to life.
This project marked over a year of creative development, collaboration, and production, from early concept visuals through to the final show. Seeing it come to life on the runway was an unforgettable experience that pushed my design language into new territories of fashion and brand storytelling. 
My work spanned across both Graphic Design and Art Direction, including:
Event posters and campaign imagery (including AI image work)
Clothing print design
Invitation design
Social media content and strategy
Image editing and colour direction
3D logo development
Packaging design
False nail design
Show notes and printed materials
Website and brand asset design
Venue window graphics
Look sheets
Heat press printing and accessory making
Fitting and styling direction
Model casting
Set design
Team management and scheduling
Impact & Reach
Total social media reach: 600K+
Individual posts reached up to 50K views
Featured in articles such as DSCENE and GALORE Magazine
Appointed permanent Art Director for OCEAN SAVAGE following the show
Forever grateful to Ocean and the team for the trust, creativity, and vision we shared. It was such an amazing experience collaborating with a team of incredibly talented people from across different creative fields.
Designer OCEAN SAVAGE @oceansavage
Art Director & Graphics ABBY J HILTON @ajh.graphics
PR Anastasia, Moda Rebel @effenanastasia
Producer 199X NEW YORK @199xnewyork DAKOTA GRIFFIN @iamdakotagriffin
Coordination ANANYA BORLE @ananyaborle
Stylist INDIGO BOY DAVID @indigoboydavid
Set Design JOSH MENA @wherewaszen
Visuals @josepeoon
Key HMUA AXEL HURTADO @axel.mua.nyc
Nails EMILY CASTILLO @emcastnails ANDREA RUBIO @hocuspocusnails SUSI FLORES, EMILY
TOPP & CANDACE KNIGHTS
Sounds HANTI @bakedinseoul
Backstage Coordination COFIELD
Lookbook Photographer SANDING YI @sandingyi
Runway Photographer ALAN PADILLA @alandavidpadilla
Runway Videographer PABLO HERNADEZ @pablojhphoto
BTS Photo MADISON AYCOTH @madisonaycoth SIMRAN KAUR @simran_k_01 JOSH MENA @wherewaszen CHRIS WANG @chrs_wyx KADEN BARD DAWSON @kadenbarddawson
HMUA Artists GIOVANNA LOPEZ @gioartistry CHRISTIAN BATTY @cbattybeauty REGINA
CASTRO @reginacastromakeup ODILIS TRINIDAD @odilis.trinidad ASHLEY ROSARIO
@ibonbeauty MARIAH MOLINA @hairbymariah11
Stylist assist NIIU PARK @niiupak
OS Interns RYANNA BESHTEA @ryanna.beshtea THOMAS KUNISCH @thomaskunischh JUN LEE @chiroleeee
Driver EROS VAZQUEX @eros_vazquez__
Dressers NATALIA CHACON, ASHLEY ALARCON, MANY TONG, MADDIE RYTER, VANESSA
ARGUMENDO, JONATHAN LUNETTA
Pr Interns LUCCA, ALEXIA, MUSTAFA, DESTINEY
LB Photo Assist CHRIS WANG
Production Assist KAELYNN JURIO, MAISLEY SHARPE
MODELS
KITTY @kittyumina
JABARI @jabariiiiiiiiiiiiiiiiiiiii
JOSH @inrxreform
JEDI @j3d.i
MATTHEW @mattxmcguire
POLINA (@remademgmt) @polina.stogov
TIMOTHY @timothyckc
URIEL @uriswrld
AFFRATA (@remademgmt) @affrataj
MAYA @onehandedoverdressed
JULIA (@remademgmt) @juliaclancyy
LEEv @guvmanian
OULICHI @oluchhiii
FEGA @princefegaa
RIO (@remademgmt) @plantbasedrio
YUJI @vvyujii
GRACE @grracetaylorr
ROHAN @lekkertroy
JAY @jaytooonice
ASHLEY (@remademgmt) @ashleyfelton
PIERCE @worls_pierce
YUNG MUJI @yungmujii
FARRAH @farrahwohlford
RILEY @rileyhundleywoodell