Illuminate: Non-Alcoholic Cocktails

This project was created in response to the BrandOpus Hatch Competition brief, which challenged designers to develop a non-alcoholic drinks brand that doesn’t feel like 
a compromise. 
Inspired by real experiences and research into women’s street safety, I created Illuminate, a brand that goes beyond just a drink, sparking conversation and challenging societal norms.

Because a woman’s safety shouldn’t be a privilege, it should be a right.