BREAKTHRU BRAND GUIDESLINES
I created BREAKTHRU, developing the entire concept, name, branding, and visual identity for this dyslexia charity. My goal was to break away from the clinical and outdated approach often seen in dyslexia organisations and instead design a bold, modern, and empowering brand that resonates with teenagers and young adults. Through research and design experimentation, I developed a dyslexia-friendly identity using accessible fonts, colours, and layouts that prioritise inclusivity. Building a meaningful brand that challenges stereotypes and inspires confidence in those with dyslexia.
